[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"site-settings":3,"article-photo-changes-inquiries":89,"article-rail-photo-changes-inquiries":462},{"nav":4,"footerNav":21,"socialLinks":63,"featuredStory":70,"featuredPeople":71,"searchSuggestions":76,"joinCTA":82,"motionFlags":87},[5,9,13,17],{"label":6,"href":7,"labelEn":8},"ストーリー","\u002Fstories","BLOG",{"label":10,"href":11,"labelEn":12},"人","\u002Fpeople","MEMBERS",{"label":14,"href":15,"labelEn":16},"KANOEについて","\u002Fabout","MISSION",{"label":18,"href":19,"labelEn":20},"入会","\u002Fjoin","JOIN",[22,42,51],{"heading":23,"links":24},"読む",[25,27,30,33,36,39],{"label":26,"href":7},"すべてのストーリー",{"label":28,"href":29},"トピック一覧","\u002Ftopics",{"label":31,"href":32},"特集一覧","\u002Fseries",{"label":34,"href":35},"互酬経済のしくみ","\u002Fseries\u002Fgiver-economy",{"label":37,"href":38},"会員の声","\u002Fseries\u002Fmember-stories",{"label":40,"href":41},"検索","\u002Fsearch",{"heading":43,"links":44},"知る",[45,47,49],{"label":46,"href":15},"KANOE について",{"label":48,"href":11},"人を探す",{"label":50,"href":19},"入会について",{"heading":52,"links":53},"規約",[54,57,60],{"label":55,"href":56},"プロモーション方針","\u002Fpromotion-policy",{"label":58,"href":59},"プライバシーポリシー","\u002Fprivacy",{"label":61,"href":62},"利用規約","\u002Fterms",[64,67],{"label":65,"href":66},"X","https:\u002F\u002Fx.com\u002F",{"label":68,"href":69},"note","https:\u002F\u002Fnote.com\u002F","first-move-visible",[72,73,74,75],"aoyama-rin","umehara-satoko","kashiwagi-tetsu","sasabe-nao",[77,78,79,80,81,37],"紹介","信用","定例会","灯","仕組み化",{"eyebrow":83,"heading":84,"body":85,"label":86,"href":19},"JOIN KANOE","先に動いた人から、ちゃんと見られる。","商品がまだ固まっていなくても大丈夫です。先に、人とのつながりだけ作っておけます。まずは中で何が起きているかを覗いてみてください。","入会について読む",{"heroScene":88,"orbit":88,"footerFormation":88,"wingMenu":88},true,{"article":90,"summary":176,"people":193,"topics":217,"series":222,"related":224,"promotions":447},{"id":91,"title":92,"slug":93,"dek":94,"excerpt":95,"cover":96,"topics":101,"tags":104,"people":107,"series":108,"author":111,"publishedAt":114,"format":115,"readMinutes":116,"featured":117,"editorialWeight":118,"blocks":119,"relatedOverride":172,"seo":173,"status":175},"article-photo-changes-inquiries","実績写真を撮り直したら、問い合わせの中身が変わった","photo-changes-inquiries","梅原里子さんが撮り直したのは完成画面ではなく、打ち合わせ中の机の上でした。問い合わせ件数はほぼ同じまま、初回で予算の話が出る割合が2割から6割に上がっています。","撮り直したのは完成画面ではなく、打ち合わせ中の机の上だった。",{"src":97,"alt":98,"width":99,"height":100},"\u002Fmedia\u002Fcovers\u002Fpromo-partner-studio.jpg","撮影スタジオで、背景紙が小さな卓上のセットへ滑らかに続き、ソフトボックスの光が一箇所だけを照らしている",1600,900,[102,103],"branding","sales",[37,105,106],"実績","写真",[73],{"slug":109,"order":110},"member-stories",6,{"name":112,"personSlug":113},"岡部 瑞希","okabe-mizuki","2026-04-21","case",7,false,1,[120,126,143,156,159,164],{"_key":121,"theme":122,"spacing":123,"type":124,"markdown":125},"b1","paper","normal","richText","梅原里子さんの制作実績ページには、完成したサイトの画面写真が28枚並んでいました。どれも丁寧に撮られています。\n\n「見た人が『きれいですね』で終わるんですよ。そこから見積の話に進まない」\n\n3月に撮り直したのは、完成画面ではありませんでした。",{"_key":127,"theme":122,"spacing":123,"type":128,"stats":129},"b2","stat",[130,134,139],{"value":131,"label":132,"note":133},"28→9","実績ページに載せている案件数","画面写真を減らし、進行中の記録に差し替えた",{"value":135,"unit":136,"label":137,"note":138},"21","%","改修前、初回に予算の話が出た割合","2025年11月〜2026年2月・本人集計",{"value":140,"unit":136,"label":141,"note":142},"63","改修後、初回に予算の話が出た割合","2026年3月〜4月",{"_key":144,"theme":122,"spacing":123,"type":145,"images":146,"layout":155},"b3","gallery",[147,151],{"src":148,"alt":149,"width":99,"height":100,"caption":150},"\u002Fmedia\u002Fcovers\u002Fpromo-partner-studio.svg","完成画面を並べた改修前の実績ページ構成を表した図版","改修前：完成した画面を時系列に28件",{"src":152,"alt":153,"width":99,"height":100,"caption":154},"\u002Fmedia\u002Fcovers\u002Freferral-without-ads.svg","進行中の記録に差し替えた改修後の実績ページ構成を表した図版","改修後：9件だけを、着手前の状態と決めた順に","grid",{"_key":157,"theme":122,"spacing":123,"type":124,"markdown":158},"b4","### 撮ったのは、途中の机\n\n新しく載せたのは、打ち合わせ中の机の上です。付箋が貼られたラフ、赤が入った構成案、クライアントが手描きした導線図。完成物は最後に1枚だけ置きました。\n\n- 案件は9件に絞り、それぞれ「相談に来たときの困りごと」から書き出す\n- 途中の判断を3つまで書く。採用しなかった案も残す\n- 金額は幅で出す。下限と上限、その差が何で決まるかを1行\n\n三つ目に踏み切れたのは、9件に絞ったからだと本人は言います。**28件を並べていたときは、どの案件の話をしているのか自分でも曖昧でした。**",{"_key":160,"theme":122,"spacing":123,"type":161,"quote":162,"attribution":163,"personSlug":73},"b5","quote","完成写真は、私が何をしたかの証拠にはならないんです。あれはクライアントの持ち物なので。私の仕事は、その手前の迷いを引き受けたところにありました。","梅原 里子（ウメハラ制作室）",{"_key":165,"theme":122,"spacing":123,"type":166,"heading":167,"body":168,"action":169,"href":170,"label":171},"b6","cta","梅原さんに相談する","広告に頼らず受注を安定させたい、ひとりで請けている制作者。","introduce","\u002Fpeople\u002Fumehara-satoko","プロフィールを見る",[],{"description":174},"完成画面ではなく打ち合わせ中の机を載せた実績ページ改修。初回で予算の話が出る割合が3倍に。","published",{"id":91,"slug":93,"title":92,"dek":94,"cover":177,"topics":178,"people":183,"series":192,"format":115,"publishedAt":114,"readMinutes":116,"featured":117},{"src":97,"alt":98,"width":99,"height":100},[179,181],{"slug":102,"name":180},"ブランディング",{"slug":103,"name":182},"営業と集客",[184],{"slug":73,"name":185,"role":186,"portrait":187},"梅原 里子","Web制作 \u002F ディレクター",{"src":188,"alt":189,"width":190,"height":191},"\u002Fmedia\u002Fportraits\u002Fumehara-satoko.jpg","無地の紙を貼り出した壁に向かう人物を、真後ろから見た写真。顔は見えない",800,1000,{"slug":109,"name":37,"order":110},[194],{"id":195,"slug":73,"name":185,"nameEn":196,"portrait":197,"role":186,"company":198,"expertise":199,"industry":203,"region":206,"publicBio":207,"introTarget":168,"trustSignals":208,"featuredStories":216,"exposureLabel":80,"featured":88,"isFixture":88},"person-umehara-satoko","Satoko Umehara",{"src":188,"alt":189,"width":190,"height":191},"ウメハラ制作室",[200,201,202],"サイト制作","コンテンツ設計","ディレクション",[204,205],"クリエイティブ","小売","大阪","個人でサイト制作を請けて 7年。広告出稿をやめた半年で、紹介と検索だけで受注が埋まる状態に切り替えた。その過程で作った「渡しやすい実績ページ」の考え方を公開している。",[209,212],{"kind":210,"label":211},"contribution","会員サイトの無償レビュー 21件",{"kind":213,"label":214,"detail":215},"testimonial","紹介した相手からの継続率 8割","本人申告・2026年上半期",[],[218,220],{"slug":102,"name":180,"description":219},"肩書きや商品ではなく、想い・強み・届けたい相手まで含めて伝わる状態をどう作るか。個人事業者のブランディングを扱います。",{"slug":103,"name":182,"description":221},"広告費に頼らない導線をどう作るか。売り込みではなく、先に貢献した人へ仕事がめぐる流れの作り方を扱います。",{"slug":109,"name":37,"statement":223,"total":110,"order":110},"うまくいった話だけを並べません。何を先に渡し、どこで詰まり、どう抜けたのかを、当人の言葉のまま記録します。",{"stories":225,"people":330,"next":422},[226,257,283,307],{"id":227,"slug":228,"title":229,"dek":230,"cover":231,"topics":234,"people":239,"series":242,"format":115,"publishedAt":243,"readMinutes":116,"featured":88,"reasons":244},"article-referral-without-ads","referral-without-ads","紹介だけに頼らない集客を、半年で仕組み化できた理由","広告を止めた月の売上は落ちました。それでも戻さなかった半年で、梅原里子さんが実際に組み替えたのは受注導線ではなく、実績の見せ方でした。",{"src":232,"alt":233,"width":99,"height":100},"\u002Fmedia\u002Fcovers\u002Freferral-without-ads.jpg","緑のカッターマットの上にセピア調の写真プリントを並べ替えている真上からの写真。両手が一枚ずつ位置を変えている",[235,236,238],{"slug":103,"name":182},{"slug":237,"name":77},"referral",{"slug":102,"name":180},[240],{"slug":73,"name":185,"role":186,"portrait":241},{"src":188,"alt":189,"width":190,"height":191},{"slug":109,"name":37,"order":118},"2026-08-05",[245,248,251,254],{"kind":246,"label":247},"series","同じ特集",{"kind":249,"label":250},"people","同じ人が登場",{"kind":252,"label":253},"topic","同じトピック",{"kind":255,"label":256},"tag","共通のタグ",{"id":258,"slug":259,"title":260,"dek":261,"cover":262,"topics":265,"people":268,"series":276,"format":115,"publishedAt":278,"readMinutes":110,"featured":117,"reasons":279},"article-spot-consultation","spot-consultation","顧問契約の前に、1回で終わる相談を作った","石坂昂さんの事務所に来る問い合わせは、決算期の2か月に偏っていました。単発で完結する相談メニューを1つ足した半年で、初回相談は月2.1件から6.5件になっています。",{"src":263,"alt":264,"width":99,"height":100},"\u002Fmedia\u002Fcovers\u002Ftopic-sales.jpg","夕暮れの通りに面した小さな店。中の明かりだけが灯り、暖かい光が路面にこぼれている",[266,267],{"slug":103,"name":182},{"slug":102,"name":180},[269],{"slug":270,"name":271,"role":272,"portrait":273},"ishizaka-kou","石坂 昂","税理士",{"src":274,"alt":275,"width":190,"height":191},"\u002Fmedia\u002Fportraits\u002Fishizaka-kou.jpg","机で帳簿とそろばんに向かう手元。頭部は画面の外にあり、顔は写っていない",{"slug":109,"name":37,"order":277},5,"2026-07-31",[280,281,282],{"kind":246,"label":247},{"kind":252,"label":253},{"kind":255,"label":256},{"id":284,"slug":285,"title":286,"dek":287,"cover":288,"topics":291,"people":294,"format":302,"publishedAt":303,"readMinutes":116,"featured":88,"reasons":304},"article-after-the-introduction","after-the-introduction","紹介されたあとの3日で、ほとんどが決まる","紹介する側の作法はよく語られます。受け取った側が最初の3日で何をするかは、誰も教えてくれません。運営が追えた紹介の記録から、返信が遅れた紹介がどうなったかを並べます。",{"src":289,"alt":290,"width":99,"height":100},"\u002Fmedia\u002Fcovers\u002Ftopic-referral.jpg","明るい廊下の突き当たりで、逆光の影になった二人が荷物を受け渡している",[292,293],{"slug":237,"name":77},{"slug":102,"name":180},[295,300],{"slug":113,"name":112,"role":296,"portrait":297},"コピーライター",{"src":298,"alt":299,"width":190,"height":191},"\u002Fmedia\u002Fportraits\u002Fokabe-mizuki.jpg","窓辺でノートに書きこんでいる両手の接写。頭部は画面の外にあり、顔は写っていない",{"slug":73,"name":185,"role":186,"portrait":301},{"src":188,"alt":189,"width":190,"height":191},"feature","2026-08-08",[305,306],{"kind":249,"label":250},{"kind":252,"label":253},{"id":308,"slug":309,"title":310,"dek":311,"cover":312,"topics":315,"people":318,"format":325,"publishedAt":326,"readMinutes":327,"featured":117,"reasons":328},"article-plan-for-others","plan-for-others","事業計画は、自分のためには書けない","柏木哲さんは数字を締める前に、必ず「この会社は何で選ばれているか」を1文で書かせます。18年やってきて、その1文が書けない会社の計画は動かないと言います。",{"src":313,"alt":314,"width":99,"height":100},"\u002Fmedia\u002Fcovers\u002Ftopic-trust.jpg","使い込まれて艶の出た木のカウンターの縁に光が一筋差し、真鍮の重しがひとつ置かれている",[316,317],{"slug":103,"name":182},{"slug":102,"name":180},[319],{"slug":74,"name":320,"role":321,"portrait":322},"柏木 哲","経営コンサルタント",{"src":323,"alt":324,"width":190,"height":191},"\u002Fmedia\u002Fportraits\u002Fkashiwagi-tetsu.jpg","工場の中二階の手すりに立ち、階下の現場を見下ろす人物の後ろ姿。顔は見えない","interview","2026-03-27",8,[329],{"kind":252,"label":253},[331,355,367,397],{"person":332,"reasons":352},{"id":333,"slug":113,"name":112,"nameEn":334,"portrait":335,"role":296,"company":336,"expertise":337,"industry":341,"region":343,"publicBio":344,"introTarget":345,"trustSignals":346,"featuredStories":351,"exposureLabel":80,"featured":117,"isFixture":88},"person-okabe-mizuki","Mizuki Okabe",{"src":298,"alt":299,"width":190,"height":191},"",[338,339,340],"コピーライティング","インタビュー","紹介文設計",[204,342],"教育","京都","人の価値を自分の言葉で伝え直すことを仕事にしている。KANOE では紹介文のレビューを担当し、「褒める」と「伝わる」の差を毎回言語化している。","自分の強みを自分で説明できずに困っている専門職。",[347,349],{"kind":210,"label":348},"紹介文のレビュー 63件",{"kind":213,"label":350},"レビュー後に問い合わせが増えたという報告多数",[],[353],{"kind":252,"label":354},"同じトピックで活動",{"person":356,"reasons":364},{"id":195,"slug":73,"name":185,"nameEn":196,"portrait":357,"role":186,"company":198,"expertise":358,"industry":359,"region":206,"publicBio":207,"introTarget":168,"trustSignals":360,"featuredStories":363,"exposureLabel":80,"featured":88,"isFixture":88},{"src":188,"alt":189,"width":190,"height":191},[200,201,202],[204,205],[361,362],{"kind":210,"label":211},{"kind":213,"label":214,"detail":215},[],[365],{"kind":249,"label":366},"この記事に登場",{"person":368,"reasons":395},{"id":369,"slug":370,"name":371,"nameEn":372,"portrait":373,"role":376,"company":377,"expertise":378,"industry":382,"region":385,"publicBio":386,"introTarget":387,"trustSignals":388,"featuredStories":394,"exposureLabel":80,"featured":117,"isFixture":88},"person-enokida-jun","enokida-jun","榎田 潤","Jun Enokida",{"src":374,"alt":375,"width":190,"height":191},"\u002Fmedia\u002Fportraits\u002Fenokida-jun.jpg","内装工事中の建物の明るい戸口に立つ作業着姿の人影。逆光の影になり顔は見えない","内装施工 \u002F 現場監督","榎田工務",[379,380,381],"店舗内装","工程管理","職人ネットワーク",[383,384],"建設","飲食","埼玉","ひとりで請けていた内装の仕事を、3人で回せる形に組み替えた。属人化した段取りを渡せる形にするまでに何を捨てたのかを記録している。","受注は取れているが、自分が抜けると止まってしまう一人親方。",[389,391],{"kind":210,"label":390},"会員の現場同行 14件",{"kind":392,"label":393},"introduction","職人の紹介 27件",[],[396],{"kind":252,"label":354},{"person":398,"reasons":420},{"id":399,"slug":75,"name":400,"nameEn":401,"role":402,"expertise":403,"industry":407,"region":409,"publicBio":410,"introTarget":411,"trustSignals":412,"featuredStories":419,"featured":88,"isFixture":88},"person-sasabe-nao","笹部 直","Nao Sasabe","キャリア相談 \u002F 傾聴サービス",[404,405,406],"傾聴","キャリア相談","1on1設計",[408,342],"人材","福岡","「話を聞くこと」を単体の商品にするまで 2年かかった。無料相談から抜け出せなかった時期に、何を有料の線引きにしたのかを具体的に書いている。","支援職として独立したが、無料相談から抜けられない人。",[413,415],{"kind":210,"label":414},"会員向け 1on1 提供 46件",{"kind":416,"label":417,"year":418},"credential","国家資格キャリアコンサルタント",2021,[],[421],{"kind":252,"label":354},{"id":423,"slug":424,"title":425,"dek":426,"cover":427,"topics":430,"people":436,"format":444,"publishedAt":445,"readMinutes":446,"featured":117},"article-akari-benefit","akari-benefit","灯（あかり）とは何か。特典の考え方","貢献が積み上がった会員に、KANOE のオウンドメディア側から露出をお返しする仕組みです。何をもって灯がつくのか、条件を公開します。",{"src":428,"alt":429,"width":99,"height":100},"\u002Fmedia\u002Fcovers\u002Fakari-benefit.jpg","薄暗い部屋で、小さな灯りがひとつだけともっている。まわりの床にだけ暖かい光が落ちている",[431,434],{"slug":432,"name":433},"community","コミュニティ運営",{"slug":435,"name":78},"trust",[437],{"slug":438,"name":439,"role":440,"portrait":441},"tsuruta-hiromi","鶴田 弘美","運営事務局",{"src":442,"alt":443,"width":190,"height":191},"\u002Fmedia\u002Fportraits\u002Ftsuruta-hiromi.jpg","明るい部屋で並んだ椅子を整えている人物の後ろ姿。顔は見えない","news","2026-04-10",4,{"inline":448,"end":449},[],[450],{"id":451,"campaignId":452,"creativeId":453,"title":454,"body":455,"label":456,"sponsored":117,"thumbnail":457,"href":460,"placement":461,"external":117,"frequencyCap":446,"impressionsRemaining":446},"promo-akari-spotlight","akari-spotlight-2026-08","akari-spotlight-08","今月の灯（あかり）— 特典を受け取った3名","貢献が積み上がった会員に、KANOE のオウンドメディア側から露出をお返ししています。","KANOE からのお知らせ",{"src":458,"alt":459,"width":99,"height":100},"\u002Fmedia\u002Fcovers\u002Fpromo-akari-spotlight.jpg","和室の壁と畳に、午後の日ざしが明るい四角形になって落ちている","\u002Fpeople?exposure=akari&utm_source=kanoe&utm_medium=owned&utm_campaign=akari-2026-08","article_end",[463],{"id":464,"campaignId":465,"creativeId":466,"title":467,"body":468,"label":469,"sponsored":88,"thumbnail":470,"href":473,"placement":474,"external":117,"rel":475,"frequencyCap":476,"impressionsRemaining":476},"promo-hinoetora-brand","hinoetora-brand-2026h2","hinoetora-brand-rail-a","運営元、株式会社丙寅","KANOE と HINOE を運営している会社です。研修と場づくりの仕事をしています。","PR",{"src":471,"alt":472,"width":99,"height":100},"\u002Fmedia\u002Fcovers\u002Fpromo-open-chat.jpg","夕暮れの路地に面した戸口が開き、中から暖かい光がこぼれている。脇に真鍮のランタンがひとつ灯っている","\u002Fabout?utm_source=kanoe&utm_medium=sponsored&utm_campaign=hinoetora-brand-2026h2","article_inline","sponsored",3]